{"product_id":"a-practitioners-guide-to-product-development-and-market-excellence","title":"A Practitioner's Guide to Product Development and Market Excellence","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eAbout The Book\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eAfter liberalization, Indian industry changed at a remarkable pace. Through this book, I have attempted to answer a few fundamental questions that shape modern industry: What is engineering? What is globalization, and why is it necessary? What makes globalization effective? How can we create and sustain product competitiveness? What infrastructure is required to support it? And finally, what is the way forward?\u003cbr\u003eThe insights presented here are drawn from nearly three decades of professional experience across diverse industries and in multiple roles in the engineering and manufacturing sectors. Over those years, I have watched global industries emerge as an interconnected ecosystem in which technology, innovation and collaboration define success.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout The Author\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSanjay Thakur\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003e\u003c\/p\u003e","brand":"Classic Shelf","offers":[{"title":"Default Title","offer_id":50197260271853,"sku":null,"price":340.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/3520\/2029\/files\/1shopifyfrontcover_9299e119-c39b-4e14-85fc-ca106236d580.jpg?v=1782893994","url":"https:\/\/classicshelf.in\/products\/a-practitioners-guide-to-product-development-and-market-excellence","provider":"Classic Shelf","version":"1.0","type":"link"}