{"product_id":"pipeline-to-profit-how-salesforce-crm-builds-protects-and-scales-revenue","title":"PIPELINE TO PROFIT: How Salesforce CRM Builds, Protects and Scales Revenue","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eAbout The Book\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003ePipeline to Profit is a playbook for leaders who refuse to leave revenue to chance.\u003cbr\u003eIt shows how to unify people, processes, and technology into a Revenue Operating System that creates clarity, drives performance, and delivers predictable results.\u003cbr\u003eFrom managing customers to creating revenue-this is the shift modern businesses must make.\u003cbr\u003eStrategic Frameworks\u003cbr\u003eReal-Worid Insights\u003cbr\u003eCross-Functional Alignment\u003cbr\u003eMeasurabiu ill Outcomes\u003cbr\u003eREVENUE IS NOT AN OUTCOME.\u003cbr\u003eIT IS A SYSTEM-DESIGNED, REFINED, AND SCALED.\u003cbr\u003eALIGN Unify teams around revenue outcomes.\u003cbr\u003eSCALE Optimize continuously\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout The Author \u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003eDr Smruti Ranjan Nayak is an author and thought leader known for transforming complex technology into practical business impact.\u003cbr\u003eWith deep expertise in Salesforce, he redefines CRM as a Creating Revenue Mechanism-positioning it as the intelligence layer that drives modern enterprises.\u003cbr\u003eHis work blends strategy, systems thinking, and real-world execution-helping leaders move from managing growth to engineering it with clarity and precision.\u003c\/p\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003e\u003c\/p\u003e","brand":"Classic Shelf","offers":[{"title":"Default Title","offer_id":50068010074349,"sku":null,"price":425.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/3520\/2029\/files\/shopifyfrontcovercopy_6bc78d11-90ed-4a08-84ac-ee1b7cb51cb3.jpg?v=1780561773","url":"https:\/\/classicshelf.in\/products\/pipeline-to-profit-how-salesforce-crm-builds-protects-and-scales-revenue","provider":"Classic Shelf","version":"1.0","type":"link"}