Data-Driven Sustainability: Management Research in Information Technology

About The Book

Data-Driven Sustainability: Management Research in Information Technology is an edited volume that brings together scholarly contributions exploring the role of data, analytics, and information technology in advancing sustainable development practices. The book presents a multidisciplinary perspective, combining insights from management, information systems, and sustainability studies. The chapters in this volume examine how data-driven approaches, such as big data analytics, artificial intelligence, machine learning, and digital platforms are transforming organizational decision-making toward more sustainable outcomes. Contributors highlight how organizations can leverage data to optimize resource utilization, reduce environmental impact, and promote social responsibility. As an edited book, it offers diverse viewpoints on key themes including digital transformation, smart governance, sustainable supply chain management, and data-enabled policy formulation. It also addresses critical challenges such as data privacy, ethical concerns, technological disparities, and implementation barriers in emerging and developed economies. This book serves as a valuable resource for researchers, academicians, policymakers, and industry professionals seeking to understand the integration of information technology with sustainability goals. By combining theoretical frameworks with empirical research, it provides practical insights into how data-driven strategies can support long-term sustainable development.

About The Author

Professor Vipin Jain is a distinguished academician and administrator with over two decades of experience in higher education, research, and institutional leadership. Currently serving as Dean of the Faculty of Commerce and Management, Teerthanker Mahaveer University, Dr. Jain has also held key positions including Director of Distance and Online Education, Entrepreneurship Development Cell, and Chairperson of the Centre for Jain Studies. He holds a Ph.D. in Business Administration, he holds multiple degrees including FCMA, MBA, M.Com., LLB, and LLM, and has supervised 13 Ph.D. theses, over 260 MBA dissertations, and published more than 200 research papers in repute Journals indexed in Scopus, Web of Science and ABDC out of that 80 papers in Scopus. Recognized with numerous national and international awards for academic leadership, Dr. Jain has significantly contributed to academic innovation, industry-academia collaborations, and institutional accreditation processes. Under his leadership, TMIMT has earned top rankings and accolades in business school surveys. His academic expertise spans finance, management, law, and quality assurance, making him a key figure in shaping contemporary higher education.

Ms. Anshu Chauhan is an Assistant Professor at Teerthanker Mahaveer University, is an experienced academician with 15 years of teaching and 10 years of student counseling experience. She holds an MBA and MA in Economics, and has cleared UGC-NET in Management. Anshu has published over 15 research papers, edited two books, and earned multiple advanced teaching certifications, reflecting her dedication to academic excellence.

Mr. Krishna Vishnoi is a Research Scholar at Teerthanker Mahaveer University (TMU), specializing in the field of digital marketing. He completed his Bachelor of Business Administration (BBA) from Kumaun University and holds an MBA in Marketing from Veer Madho Singh Bhandari Uttarakhand Technical University. His academic interests lie in digital marketing and its evolving role in modern business practices. He has contributed to research through the publication of two research papers and is actively engaged in academic and scholarly activities.

Ms. Vani Saini is a Research Scholar at Teerthanker Mahaveer University (TMU). She holds a Master’s degree in Commerce (M. Com) from Mahatma Jyotiba Phule Rohilkhand University (MJPRU). Her academic interests include consumer behavior, customer satisfaction, and electric vehicles. She has published three research papers and is actively engaged in academic and research activities, with a focus on understanding evolving consumer trends in sustainable mobility.

Dr. Charul Verma is an Assistant Professor at Teerthanker Mahaveer Institute of Management and Technology, Teerthanker Mahaveer University, Moradabad with specialization in Digital Marketing. She holds a Ph.D. in Management, MBA in HR and Marketing, and a B.Tech. in Electronics and Communication Engineering. She has supervised more than 150 MBA dissertations and actively contributes to teaching, research, and academic mentoring. She also has industry experience with HDFC Bank Limited, which brings practical insight to her academic work. Her research has received over 555 citations with an h-index of 4, reflecting her scholarly impact. Deeply interested in inclusive growth and skill-based education, she serves as an editor of several academic books and is the author of works such as Chai, Chill aur Bill and Earn with Skills.