Emerging Trends in Strategic Management: Concepts, Process and Paradigms

About The Book

In a rapidly changing business environment shaped by digital transformation, globalization, innovation, sustainability, and increasing uncertainty, strategic management has become more critical than ever. Emerging Trends in Strategic Management: Concepts, Process and Paradigms offers a comprehensive and contemporary perspective on the principles, processes, tools, and evolving paradigms that guide organizations towards sustainable growth and competitive advantage.

The book brings together the foundational concepts of strategic management with emerging developments such as digital strategy, innovation, strategic leadership, sustainability, dynamic capabilities, data-driven decision-making, organizational resilience, and changing competitive landscapes. It explores how organizations can analyse their environment, formulate effective strategies, implement them successfully, and continuously adapt to emerging challenges and opportunities.

Designed for students, academicians, researchers, management professionals, and business practitioners, this book combines conceptual clarity with contemporary relevance. It encourages critical thinking, strategic insight, and an appreciation of the complex forces shaping organizations and markets.

A valuable resource for understanding what strategy is, how strategy works, and how strategic thinking is evolving, this book provides readers with the knowledge and perspective needed to navigate the increasingly dynamic world of management.

About The Author

Authors
Mr. Ayush G Kottary holds a B. Com degree from Sri Ramakrishna College, Mangaluru, and an MBA from Manel Srinivas Nayak Institute of Management, Bondel. Furthering his academic pursuits, he completed Post Graduate Diploma in International Business Operations and M. Com from IGNOU. His commitment to academic excellence is underscored by qualifying in the KSET and NET exams for Assistant Professorship eligibility. Commencing his professional journey as a lecturer at Field Marshal K.M Cariappa College, Madikeri in 2019. Ayush is presently an assistant professor of Commerce at St Aloysius deemed to be University and is also pursuing his Ph.D.

Dr. N. Subbu Krishna Sastry is a distinguished academician, researcher, and author with 17 years of teaching experience in management, psychology, and allied disciplines. He is currently serving as a Professor at CMR University, actively contributing to teaching, research, and academic leadership. He is a post-doctoral researcher and has published research articles in Scopus-indexed journals, reflecting his strong research orientation. Dr. Sastry has also authored books in Psychology and Management, which are widely used as academic references.

Name - Gigi M R
Qualification- M. Com, MBA, B Ed, SET
Designation - Assistant Professor
Department _ PG Department of Commerce
Institution- Nirmala College of Arts and Science, Meloor Chalakudy, Kerala
Place of Country - Kerala, India
Email ID-gigimr1983@gmail.com
contact number: 8590991233

Name - Sunitha T J
Qualification- M. Com, MBA
Designation - Assistant Professor
Department _ PG Department of Commerce
Institution- Nirmala College of Arts and Science, Meloor Chalakudy, Kerala
Place of Country - Kerala, India
Email ID-sunithadileep75@gmail.com
contact number: 8943021460

Name - Dr. Bindu V
Qualification- Mcom,MBA,PhD,PDF (Undergoing)
Designation - Associate Professor
Department _ PG Department of Commerce
Institution- Nirmala College of Arts and Science, Meloor Chalakudy, Kerala
Place of Country - Kerala India
Email ID- vbindu10@gmail.com
contact number 9495026836

Editor
Dr. V. Basil Hans is a distinguished Research Professor at Srinivas University, Mangalore, India, renowned for his prolific contributions to academia and literature. With decades of dedicated scholarship, he has authored over 400 books, 370 research articles, and 160 conference papers, covering a wide spectrum of subjects including economics, education, social sciences, and sustainable development. A passionate educator and mentor, he has guided numerous M.Phil., Ph.D., and Post-Doctoral scholars. A true academic visionary.
He may be reached at: vhans2011@gmail.com