FUNDAMENTALS OF BUSINESS ANALYTICS: B. Com First Semester 1.4 (Optional) (According to SEP Syllabus)

About The Book

Fundamentals of Business Analytics is a practical introduction to using data to make better business decisions. Covering key concepts such as data collection, visualization, statistical analysis, predictive modeling, and data-driven decision-making, the book equips readers with the tools needed to transform raw data into actionable insights. Through real-world examples and clear explanations, it bridges the gap between business strategy and analytical techniques, making it an ideal resource for students, managers, and professionals seeking to build a strong foundation in business analytics and gain a competitive edge in today's data-driven world.

About The Author's

Dr. V. Basil Hans is a distinguished Research Professor at Srinivas University, Mangalore, India, renowned for his prolific contributions to academia and literature. With decades of dedicated scholarship, he has authored over 380 books, 370 research articles, and 160 conference papers, covering a wide spectrum of subjects including economics, education, social sciences, and sustainable development. A passionate educator and mentor, he has guided numerous M.Phil., Ph.D., and Post-Doctoral scholars, fostering intellectual growth and critical inquiry among emerging researchers. He is pursuing post doctoral studies.

Mr. Ayush G Kottary holds a B.Com degree from Sri Ramakrishna College, Mangaluru, and an MBA from Manel Srinivas Nayak Institute of Management, Bondel. Furthering his academic pursuits, he completed Post Graduate Diploma in International Business Operations and M.Com from IGNOU. His commitment to academic excellence is underscored by qualifying in the KSET and NET exams for Assistant Professorship eligibility. Commencing his professional journey as a lecturer at Field Marshal K.M Cariappa College, Madikeri in 2019. Ayush is presently an assistant professor of Commerce at St Aloysius deemed to be University and is also pursuing his Ph.D.