Influencer Marketing for Sustainability: Perspectives on the SDGs

About The Book 

Influencer Marketing for Sustainability: Perspectives on the SDGs is an edited volume that examines the growing intersection between digital influence and sustainable development. As social media increasingly shapes public opinion, consumer behaviour, and policy discourse, influencers have emerged as powerful actors capable of promoting sustainability narratives and encouraging responsible consumption. This book brings together a collection of scholarly research papers that critically explore how influencer marketing can contribute to the advancement of the Sustainable Development Goals.
The chapters in this volume analyze diverse themes such as ethical digital communication, sustainability advocacy through social media platforms, responsible brand collaborations, and the role of influencers in shaping environmental and social awareness. Drawing from disciplines such as marketing, communication studies, sustainability management, and digital media, the contributors provide theoretical insights as well as empirical perspectives on how influencer-driven communication can support global sustainability agendas.
By connecting marketing practices with the SDG framework, the book highlights the strategic potential of influencer marketing as a tool for promoting sustainable lifestyles, supporting green consumption, and amplifying social responsibility initiatives. The volume is intended for researchers, academicians, marketing professionals, and policy thinkers who seek to understand how digital influence can be leveraged to advance sustainable development objectives in the contemporary media landscape.

About The Author 

Professor Vipin Jain is a distinguished academician and administrator with over two decades of experience in higher education, research, and institutional leadership. Currently serving as Dean of the Faculty of Commerce and Management, Teerthanker Mahaveer University, Dr. Jain has also held key positions including Director of Distance and Online Education, Entrepreneurship Development Cell, and Chairperson of the Centre for Jain Studies. He holds a Ph.D. in Business Administration, he holds multiple degrees including FCMA, MBA, M.Com., LLB, and LLM, and has supervised 13 Ph.D. theses, over 260 MBA dissertations, and published more than 200 research papers in repute Journals indexed in Scopus, Web of Science and ABDC out of that 80 papers in Scopus. Recognized with numerous national and international awards for academic leadership, Dr. Jain has significantly contributed to academic innovation, industry-academia collaborations, and institutional accreditation processes. Under his leadership, TMIMT has earned top rankings and accolades in business school surveys. His academic expertise spans finance, management, law, and quality assurance, making him a key figure in shaping contemporary higher education.

Dr. Mukta Garg is an Assistant Professor at Teerthanker Mahaveer Institute of Management and Technology, Teerthanker Mahaveer University, Moradabad, with about four years of teaching and research experience in Marketing and Management. She earned her Ph.D. from Thapar Institute of Engineering and Technology, Patiala, with research on social media influencers and consumer purchase behaviour. She holds Bachelor’s and Master’s degrees in Commerce from Panjab University, Chandigarh. Her research interests include Marketing, Digital and Social Media Marketing, Human Resource Management, and Finance. She has published in reputed journals, including Humanities and Social Sciences Communications (Springer Nature), presented papers at several IIM conferences, and completed an Executive Development Programme in Digital Marketing from IIM Indore.

Dr. Bindoo Malviya is a Professor TMIMT, Teerthanker Mahaveer University, Moradabad. She has a vast experience of administrative positions and research in reputed institutions of Higher Education. With over 20 years of academic experience and 3 years in industry, her research interest includes Green Marketing, E-Commerce, Retail Management, and HRM. A certified IPR expert, she has delivered numerous expert lectures and organized faculty development programs in the area. Dr. Malviya holds a Ph.D., MBA (Marketing), M. Com, PGDHRM, and several additional diplomas and certifications, including UGC-NET (Management). Her scholarly research papers and articles are published in reputed Journals indexed with SCOPUS, Web of Science, ABDC, UGC Care etc. She holds 12 Patents and has authored Ten books, published extensively in reputed journals. She has guided over 700 PG research projects. She is a member of ISTD, AIMS, and a life member of IACM and NITTSD. Her contribution to education, literature & Social Work have been recognized with multiple national and international awards. 

Dr. Kaustav Shyamal Mukherjee currently working as Associate Professor at Teerthanker Mahaveer Institute of Management and Technology, Teerthanker Mahaveer University, Moradabad.  He holds PhD in Rural Marketing from R.T M Nagpur University and has more than 19 years of Academic experience. Dr. Mukherjee is an executive alumnus of IIM Indore. He has authored over 14 research papers, which were published in renowned national and international journals including those indexed in ABDC, UGC CARE and Scopus. He has Co-authored four books on Strategic Management, Human Resource Management, Innovation Management, HR Analytics-further cementing his authority in the field. He has also developed 03 case studies, which are published in UGC care journal, showcasing his commitment to advancing knowledge and innovation.

Dr. Charul Verma is an Assistant Professor at Teerthanker Mahaveer Institute of Management and Technology, Teerthanker Mahaveer University, Moradabad with specialization in Digital Marketing. She holds a Ph.D. in Management, MBA in HR and Marketing, and a B.Tech. in Electronics and Communication Engineering. She has supervised more than 150 MBA dissertations and actively contributes to teaching, research, and academic mentoring. She also has industry experience with HDFC Bank Limited, which brings practical insight to her academic work. Her research has received over 555 citations with an h-index of 4, reflecting her scholarly impact. Deeply interested in inclusive growth and skill-based education, she serves as an editor of several academic books and is the author of works such as Chai, Chill aur Bill and Earn with Skills.