Societal Marketing Perspectives on the Sustainable Development Goals (Hardcover)

About The Book 

Societal Marketing Perspectives on the Sustainable Development Goals is an edited academic volume that explores how marketing can contribute to broader social and environmental objectives within the framework of the Sustainable Development Goals. The concept of societal marketing extends beyond traditional marketing approaches by emphasizing that organizations should balance profitability with consumer welfare and long term societal well-being. In the contemporary global context, marketing strategies increasingly play a significant role in shaping public awareness, influencing consumption patterns, and encouraging responsible business behavior.
This book brings together a collection of research papers that examine the intersection of marketing, sustainability, and social responsibility. The chapters address themes such as ethical marketing practices, green and sustainable marketing, responsible consumption, corporate social responsibility communication, social marketing campaigns, and the role of digital platforms in promoting sustainability awareness. The contributors analyze how marketing tools and communication strategies can influence consumer attitudes, support sustainable lifestyles, and encourage organizations to adopt socially responsible practices aligned with the SDGs.
Drawing insights from marketing, management, communication studies, and sustainability research, the volume highlights the potential of marketing as a strategic mechanism for advancing sustainable development. By presenting conceptual discussions as well as empirical perspectives, the book demonstrates how societal marketing approaches can help bridge the gap between business objectives and societal expectations.
This volume is intended for researchers, academicians, marketing professionals, and policy thinkers who are interested in understanding how marketing strategies can be aligned with sustainability goals and how organizations can contribute meaningfully to the achievement of the Sustainable Development Goals through responsible and socially oriented marketing practices.

About The Author 

Professor Vipin Jain is a distinguished academician and administrator with over two decades of experience in higher education, research, and institutional leadership. Currently serving as Dean of the Faculty of Commerce and Management, Teerthanker Mahaveer University, Dr. Jain has also held key positions including Director of Distance and Online Education, Entrepreneurship Development Cell, and Chairperson of the Centre for Jain Studies. He holds a Ph.D. in Business Administration, he holds multiple degrees including FCMA, MBA, M.Com., LLB, and LLM, and has supervised 13 Ph.D. theses, over 260 MBA dissertations, and published more than 200 research papers in repute Journals indexed in Scopus, Web of Science and ABDC out of that 80 papers in Scopus. Recognized with numerous national and international awards for academic leadership, Dr. Jain has significantly contributed to academic innovation, industry-academia collaborations, and institutional accreditation processes. Under his leadership, TMIMT has earned top rankings and accolades in business school surveys. His academic expertise spans finance, management, law, and quality assurance, making him a key figure in shaping contemporary higher education.

Dr. Anushi Singh is an Assistant Professor at Teerthanker Mahaveer University specializing in Human Resource Management. She holds a Ph.D. in Management and has academic and research interests in human resource practices, organizational behavior, and sustainable management. She has contributed to academic research through publications in reputed journals, including papers in Scopus-indexed and ABDC-listed journals, along with other national and international publications. Her research has also been recognized through conference presentations and academic awards. As an educator, she teaches Human Resource Management and Environmental Studies, encouraging research-oriented learning, critical thinking, and the practical application of management concepts while promoting awareness of sustainability and responsible management.

Ms. Priya Kaushik is an Assistant Professor specializing in Human Resource Management with a strong academic interest in promoting fair and inclusive workplace practices. She holds a Ph.D. in Human Resource Management, and her research focuses on equal opportunity and fair treatment in organizations, particularly in the areas of ethical HR policies and employee relations. She has published six research papers, including three in Scopus-indexed journals, one in an ABDC-listed journal, and two in UGC CARE–listed journals. In addition, she has presented her research at three academic conferences. As an educator, she emphasizes practical learning, critical thinking, and collaborative engagement while actively contributing to academic research, scholarly writing, and knowledge dissemination.

Mr. Paras Sabberwal is a dedicated research scholar at Teerthanker Mahaveer Institute of Management and Technology, Teerthanker Mahaveer University, Moradabad focusing on advancing knowledge in Management, e.g., management studies, supply chain, finance. With a strong academic background and a passion for innovative research, he actively engages in studies that bridge theory and practical applications. He has published 4 research papers, including two ABDC-listed journals and two in peer reviewed. His work aims to contribute meaningful insights to the field while fostering academic excellence and thought leadership.

Dr. Charul Verma is an Assistant Professor at Teerthanker Mahaveer Institute of Management and Technology, Teerthanker Mahaveer University, Moradabad with specialization in Digital Marketing. She holds a Ph.D. in Management, MBA in HR and Marketing, and a B.Tech. in Electronics and Communication Engineering. She has supervised more than 150 MBA dissertations and actively contributes to teaching, research, and academic mentoring. She also has industry experience with HDFC Bank Limited, which brings practical insight to her academic work. Her research has received over 555 citations with an h-index of 4, reflecting her scholarly impact. Deeply interested in inclusive growth and skill-based education, she serves as an editor of several academic books and is the author of works such as Chai, Chill aur Bill and Earn with Skills.