Startup from Small Town

About The Book

Startup from Small Town: A Real Guide to Building Big from Bharat is not another Silicon Valley playbook. It is a voice from India’s smaller cities, lanes, and mohallas—where dreams are real but resources are limited.
Through 20 crisp chapters, Karuna Nanda brings stories, lessons, and action steps for anyone who wants to build a startup outside the metros. From food brands born in home kitchens to farmers using apps for profit, from college students launching tech ventures to women entrepreneurs transforming villages—this book proves that innovation is not a privilege of Bengaluru or Delhi. It belongs to every street of Bharat.
The book cuts through jargon and focuses on the essentials: finding an idea, testing it in your gali, building your first customer base, using government schemes, creating digital presence, raising funds locally, and scaling with purpose. Each chapter ends with clear, practical steps—so you can stop only reading and start doing.
Written in a simple, conversational style, this guide is as much about mindset as it is about models. It inspires you to believe in your story, your town, and your power to change lives.
Whether you are a student, a shopkeeper’s child, a farmer’s son, or simply someone with a restless dream, Startup from Small Town reminds you: you don’t need perfect English, big funding, or a metro pin code. You just need to start.

About The Author

Karuna Nanda is an MBA student from Jammu, hailing from Nanak Nagar. Growing up in a small town, she always believed that big dreams don’t need big cities—they need courage, clarity, and consistency.
As a young woman navigating both academics and entrepreneurship, Karuna has seen firsthand the struggles that students and small-town dreamers face: limited opportunities, fewer role models, and the pressure to “move to metros” for success. Instead of accepting these limits, she turned them into inspiration.
With Startup from Small Town, Karuna shares practical lessons and real stories that prove innovation can rise from anywhere. Her writing is simple, conversational, and deeply rooted in the belief that Bharat’s small towns hold the future of Indian entrepreneurship.
She represents a new generation of founders—fearless, rooted, and ready to build from Bharat.