Understanding E-Commerce: Textbook for Under-Graduate Students

About The Book

This book offers a comprehensive overview of electronic commerce and its role in today’s digital economy. It begins by explaining the concept, features, scope, and limitations of e-commerce, showing how online platforms enable digital transactions, global connectivity, and new business opportunities. The digital economy is explored through its key characteristics—data-driven processes, automation, online platforms, and rapid innovation—along with societal impacts, the digital divide, ethical concerns, and the need for sustainable digital growth supported by governments, businesses, and users.

About The Author

Dr. Pooja Kudesia Srivastava is a passionate educator who is also the founder of the ‘ Formatuer’ , a blended learning platform for advanced digital marketing skills .She is also an avid follower of startups and hackathons and have been recognized by the Ministry of Education and Information Technology for featuring in top 300 ideas at ‘Hack theCrisis’,2020. She is on the book review and module development panel of Tata Mc Graw Hill , Oxford Publications and MIBM Global .Her recent publication titled “Marketing using AI in Digital Space” has been immensely popular. She is a Black Belt in Six Sigma and a key resource person for faculty development programs of Jagannath University, Jaipur.